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Trademark Guidelines
Avocent Trademark and Logo Usage
Guidelines
Anyone who intends to use the Avocent
name, Avocent logo as shown in the Avocent Brand Guidelines ("Avocent
Logo") or any other Avocent trademark or service mark (collectively,
"Avocent Trademarks") must become familiar with these Trademark and Logo
Usage Guidelines to ensure
proper use of the Avocent Trademarks,
which are important and valuable assets of Avocent Corporation. The value
of the Avocent brand symbol (logo and corporate identity) is immeasurable
and its value increases each time it is presented properly and potentially
decreases with every incorrect or improper application.
For additional information regarding
proper usage of the Avocent logo ("Avocent Logo"), see the logo section of
the Avocent Brand Guidelines,
which is designed for Avocent
distributors, reseller partners and system integrators that are authorized
to use the Avocent Logo in creating presentations, packaging, collateral
or ads. Read this guide carefully to ensure that your usage of the Avocent
Logo complies with Avocent corporate branding policy.
Basic Guidelines for Proper Use of
the Avocent Logo
1. The Avocent Logo, offered in
horizontal and vertical formats, must be reproduced consistently.
You may not modify or alter the Avocent Logo in any
way, including size, proportions, colors, elements, type or any other
respect. You may not animate, morph or otherwise distort the Avocent
Logo's perspective or dimensional appearance. Always reproduce the Avocent
Logo from electronic artwork provided by Avocent.
2. To maximize the visual impact of the Avocent
identity, the Avocent Logo must be reproduced only on the colors outlined
in the Avocent Brand
Guidelines (logo section).
3. The Avocent Logo is a two-color logo and should must
be used as such with the exception of a black and white application as
described in the Avocent
Brand Guidelines (logo section).
4. The space around the Avocent Logo is a protected
area and should must be free of any other graphic elements. Minimum space
requirements are outlined in the
Avocent Brand Guidelines (logo section).
More space should be used when possible.
5. The smallest online size allowed is 41 pixels; the
smallest printed height is 12 mm.
6. The Avocent Logo must be accompanied by the ® on all
materials. The registered trademark symbol should always be subscript.
7. If Avocent provides you with a substitute version of
the Avocent Logo, you shall replace the Avocent Logo as soon as reasonably
possible.
8. You may not use the Avocent Logo in any way that
tarnishes, blurs or dilutes the quality of Avocent trademarks or any
associated goodwill. Without limiting the foregoing, you may not display
the Avocent Logo on any pages that contain infringing or illegal content.
9. You must include the following legal line on all
packaging, marketing collateral or ads whenever you use the Avocent Logo:
The Avocent Logo is a registered trademark of Avocent
Corporation or its subsidiaries.
For additional information regarding proper
usage of the Avocent Logo, see the
Avocent Brand Guidelines (logo section), which is
designed for Avocent distributors,
reseller partners and system integrators that are authorized to use the Avocent
Logo in creating presentations, packaging, collateral or ads. Read thatis guide
carefully to ensure that your usage of the Avocent Logo complies with Avocent
corporate branding policy.For more detailed guidelines
and information regarding proper use of the Avocent Logo, please see the
Avocent Brand Guidelines (logo
section).
Basic Guidelines for Proper Use of the
Avocent Trademarks
1. Always use the Avocent Trademark as an
adjective, modifying the generic or common name for the good. Using the Avocent
Trademarks in this way will ensure that consumers recognize the mark as Avocent
branded and continue to associate it with Avocent only.
For acceptable nouns to be used with specific Avocent
products, see the Avocent Trademark Terminology Guide
below.
CORRECT:
AutoView® switches; OSCAR® interface
2. Do not use any Avocent Trademark as a
noun,; instead, use the Avocent Trademark as an adjective followed by the
appropriate generic term.
CORRECT:
Order DSView®3 management software today.
INCORRECT:
Order DSView® today.
3. Do not use any Avocent Trademark in the
possessive form.
CORRECT:
The features of the LongView® extender.
INCORRECT:
The LongView's features.
4. Always include a reference to ownership of
the Avocent Trademark. This is particularly important where the material bears
the name of a third party, such as an advertisement by a licensee or customer.
™ & ®[Name of trademark(s)] are Trademarks
trademarks or registered trademarks of Avocent Corporation or its subsidiaries.
5. The appropriate trademark symbol (TM
for product mark; SM
for service mark; or ® to denote a registered trademark or service mark) should
be used with the first or most prominent appearance of the Avocent Trademark in
text, and need not be used again in the document so long as the reader clearly
has notice from the first use.
6. Always use the Avocent Trademark in its
proper form and take corrective action whenever improper use is detected.
Improper use of a trademark can result in loss of trademark rights.
Avocent Trademark Terminology Guide
The absence of a name or logo in this list does not
constitute a waiver of any and all intellectual property rights that Avocent
Corporation has established in any of its trademarks or logos. The status column
refers to the status of the trademark in the United States. International
registrations for some trademarks may exist.
|
Name |
Status |
Description at First Use |
Subsequent descriptors |
| ACS (Cyclades) |
™ |
advanced console server |
console server |
| AdminWorks |
™ |
management software |
console, software |
| AMIQ (all models) |
™ |
module |
module |
| AMWorks |
® |
Java-based system administration tool |
software |
| AMX |
® |
switch or switch appliance, user station,
switching system |
switch or switch appliance, user station,
switching system |
| AutoView (alone or with models 200, 400,
424, 2000, 1000R, 2000R) |
AutoView® |
switch |
switch, switching system |
| AutoView Wireless |
AutoView® |
switch |
switch, switching system, transmitter or
receiver (where applicable) |
| AutoTuning |
® |
technology |
technology |
| Avocent |
® |
Avocent Corporation |
Avocent |
| Avocent logo(s) |
® |
n/a |
n/a |
| Avocent Care |
® |
Avocent Care services |
services |
| AVRIQ (all models) |
™ |
module |
module |
| AVWorks |
® |
cross-platform management application |
software |
| CCM |
™ |
console management appliance |
console manager, appliance |
| Commander |
® |
switch |
switch, switching system |
| Companion |
® |
extender |
extender |
| CPS |
™ |
serial over IP network appliance |
appliance, network appliance |
| Cyclades |
® |
Cyclades Corporation |
Cyclades |
| Dambrackas Video Compression |
® |
algorithm |
algorithm |
| DS1800 |
™ |
digital switch |
digital switch, switching system or
switch appliance |
| DSAdmin |
™ |
management application |
management application, software |
| DSAuth |
™ |
DSAuth software, DSAuth Server or DSAuth
PC |
DSAuth software, DSAuth Server or DSAuth
PC, software |
| DSI5100 |
™ |
IPMI proxy appliance, proxy appliance |
proxy appliance, appliance |
| DSR |
® |
switch or switch appliance |
switch, switch appliance or switching
system |
| DSRIQ (all models) |
™ |
module |
module |
| DSView (pre-DSView 3) |
® |
management software |
software, Client-based software |
| DSView 3 |
DSView® 3 |
management software |
software, Client-based software |
| DSWebview |
™ |
DSWebview browser-based software |
DSWebview server, DSWebview software,
DSWebview Central Services, DSWebview Client, browser-based software |
| DWorks |
™ |
administration utility software |
software |
| Emerge |
™ |
Emerge wireless media streamer, Emerge
wireless media player, Emerge wired media player |
media streamer, media player |
| ESP (all models) |
™ |
Ethernet serial hub |
serial hub |
| EVR |
™ |
environmental monitor and
control appliance |
environmental monitor |
| KVM/net (Cyclades) |
™ |
switch |
switch |
| KVM/netPlus (Cyclades) |
™ |
switch |
switch |
| LongView |
® |
extender |
extender |
| LongView Wireless |
LongView® |
extender |
extender |
| OnBoard (Cyclades) |
™ |
service processor manager |
processor manager |
| OSCAR |
® |
graphical user interface (GUI) |
interface |
| OutLook |
® |
switch |
switch, switching system |
| PM (Cyclades) |
™ |
power management appliance |
appliance |
| SonicAdmin |
™ |
mobile systems administration software |
administration software, software |
| SonicSentinel |
™ |
mobile device management software |
management software, software |
| SPC |
™ |
power control device |
power control device, device |
| SwitchView (alone or with models 2-port,
PC, SC, SC Plus, DT, USB) |
SwitchView® |
switch |
switch, switching system |
| SwitchView IP |
SwitchView™ |
remote access device |
remote access device |
| Take Command Program |
® |
Take Command Program |
Take Command Program |
| vConsole |
® |
Java-based cross-platform graphical
management utility |
software |
| XP |
® |
switch |
switch, switching system |
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